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Anthropic’s Claude Tag is learning your company, one Slack message at a time

Anthropic’s Claude Tag is learning your company, one Slack message at a time

Anthropic is introducing a new service called Claude Tag, an “always-on Claude” that lives in Slack and acts as an AI teammate. The new feature — which allows users to tag @Claude to provide insights in chats and assign tasks — will be available in beta for Slack for Claude Enterprise and Claude Team customers. Claude Tag is an evolution ofseveral integrations that already exist. Users can already DM @Claude within Slack or tag it in channels for on-demand help, andClaude Code in Slackroutes coding tasks from channel mentions to full coding sessions on the web, posting updates back into the thread. But Claude Tag adds a layer of persistent context and memory that would be difficult to maintain with previous tools. “As Claude follows along with its channel, it learns ever more about the work,” reads a statement from Anthropic. “Claude can also automatically gather facts from elsewhere in the organization, if it’s granted permission to read other channels.” With Claude Tag, everyone in a given Slack channel can access a single Claude identity, meaning “anyone can see what Claude has been working on, and can pick up the conversation from where the last person left off.” System administrators will specify which tools, information, and channels Claude can access, and each Claude identity will stay scoped to whichever channels the admins define, so that a Claude set up for legal work can’t seed memories into the engineering channel, for example. When assigned a specific task, Claude Tag will break down the task into stages and will work through them using whichever tools it has access to, responding in a Slack thread with what it has created. But Claude Tag also features an ambient mode that proactively jumps into the chat of its own accord to keep your team updated, flag things from across the organization, and follow up on threads or tasks that have been forgotten. Anthropic says this makes it feel like you’re “working with a real colleague — one that can produce work in public view, with far greater context and understanding than before.” That context is an increasingly critical part of enterprise deployments, and Anthropic isn’t the only company focused on it. Microsoft also has Graph, expressed through Copilot and Work IQ.Snowflakeand Databricks are positioning their platforms as the back-end support containing tacit organizational knowledge that agents can tap into.Glean is also building an intelligence layerthat understands company context and sits between the model and the enterprise data.

23 days ago

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India’s MoEngage bets that the future of marketing is millions of AI agents

India’s MoEngage bets that the future of marketing is millions of AI agents

Indian customer engagement software firmMoEngage, which serves brands across global markets, has acquired San Francisco-based startupAampein an all-cash deal, betting that AI agents that make decisions for individual customers will become the future of marketing. MoEngage did not disclose the financial terms of the transaction, but a source familiar with the matter told TechCrunch that the all-cash deal was worth tens of millions of dollars. Founded in 2020, Aampe develops software that assigns a dedicated AI agent to each customer,allowing brands to personalize messagingbased on individual behavior rather than traditional audience segments and campaign rules. The startup has more than 30 customers across the U.S., Europe, and Asia-Pacific, and grew annual recurring revenue by 150% over the past year, MoEngage co-founder and chief executive Raviteja Dodda said in an interview. Dodda told TechCrunch that the acquisition will help it win customers using rival marketing platforms such as Salesforce and Adobe. “A large part of our growth is driven by migrations of enterprise customers from Salesforce Marketing Cloud and Adobe Experience Cloud,” Dodda said. MoEngage recently signed three to four multimillion-dollar annual contract value deals with customers that switched from Salesforce, Dodda said. He’s hopeful that the Aampe acquisition will help him win more of such customers. The acquisition comes as software companies race to embed AI deeper into enterprise applications, moving beyond tools that generate content or assist employees toward agents making autonomous decisions. In marketing, that includes deciding which customers to target, what messages to send, and when to send them. Aampe’s technology is used by brands such as Swiggy, Grab, and Taxfix, some of which also use MoEngage’s customer engagement platform. The acquisition comes over six months after MoEngageraised $280 millionthrough a mix of primary and secondary transactions. Around 20 Aampe employees will join MoEngage, taking the company’s workforce to roughly 820 people. MoEngage said it serves more than 1,350 consumer brands across 75 countries, including customers in sectors such as retail, financial services, media, and food delivery. Founded in 2020, Aampe has raised about $28 million across three funding rounds. The startup counts Peak XV Partners, Z47, and Theory Ventures among its investors.

23 days ago

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SaaS Company MoEngage Acquires San Francisco-based Aampe In Cash-Only Deal

SaaS Company MoEngage Acquires San Francisco-based Aampe In Cash-Only Deal

Aampe's AI technology will be integrated into MoEngage's platform, enabling brands to implement seamless, individual-level decision-making.

23 days ago

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Los Angeles Opens a Museum to AI, Features AI-Powered Exhibition on Environment

Los Angeles Opens a Museum to AI, Features AI-Powered Exhibition on Environment

Founded by media artist Refik Anadol, DATALAND combines artificial intelligence, sound, scent, and wearable technology to create immersive experiences that challenge traditional ideas of art and authorship.

23 days ago

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Infosys Expands AI-Led IT Collaboration with Semiconductor Giant GlobalFoundries

Infosys Expands AI-Led IT Collaboration with Semiconductor Giant GlobalFoundries

The multi-year mandate will see Infosys manage applications, infrastructure and service desk operations for the semiconductor manufacturer.

23 days ago

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Akaike Technologies Certified as a Best Firm for AI Professionals

Akaike Technologies Certified as a Best Firm for AI Professionals

The company has positioned itself as a provider of multi-modal AI solutions, plug-and-play products and custom services designed to make AI accessible, effective, and scalable for enterprises.

23 days ago

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In a First, an AI Lawyer Wins a Court Case, Recovers £7,000

In a First, an AI Lawyer Wins a Court Case, Recovers £7,000

In a global legal first, AI Law Firm Garfield AI secured a £7,000 court victory for a freelancer, pairing AI preparation with human courtroom advocacy.

23 days ago

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GLM-5.2 Gets Fastest API Yet, Exceeding 280 Tokens Per Second

GLM-5.2 Gets Fastest API Yet, Exceeding 280 Tokens Per Second

Developed by Baseten, the API serves Z.ai’s GLM-5.2 at over 280 tokens per second, targeting high-volume coding and agentic AI workloads.

23 days ago

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GLM 5.2 Wins Over Developers After Anthropic Fable Ban

GLM 5.2 Wins Over Developers After Anthropic Fable Ban

Z.ai’s latest open-source model, GLM 5.2, has gained attention for its performance in coding, reasoning, and agentic workflows.

23 days ago

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‘AI Will Amplify, Not Replace Us,’ Says Infosys Chairman Nandan Nilekani

‘AI Will Amplify, Not Replace Us,’ Says Infosys Chairman Nandan Nilekani

At the company’s 45th annual general meeting, Nilekani argued that closing the gap between AI’s promise and its enterprise reality is exactly the work his firm was built to do.

23 days ago

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Adani Targets 3 GW Data Centre Capacity by 2030, Bets on Nuclear Power

Adani Targets 3 GW Data Centre Capacity by 2030, Bets on Nuclear Power

Gautam Adani says infrastructure and intelligence will be the twin pillars of growth as the group expands its digital infrastructure footprint.

23 days ago

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Flipkart First Breaks Its Code to Plan a Smooth Big Billion Day Sale

Flipkart First Breaks Its Code to Plan a Smooth Big Billion Day Sale

Flipkart has built a centralised chaos engineering platform using LitmusChaos, a CNCF-hosted open-source project that deliberately injects controlled faults to identify system weaknesses.

23 days ago

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