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Mira — Decode AI Moderator is an advanced AI-powered platform that conducts emotion-aware qualitative interviews in over 70 languages, delivering actionable insights within 48 hours without human moderators. Ideal for global brands and research teams needing scalable, consistent, and fast qualitative feedback, Mira transforms traditional research with adaptive questioning and automated analysis.
Description
Unlike AI tools that stop at interview + transcript, Mira is a full AI researcher — plans studies, recruits globally (100M+ panel, 120 countries), runs dynamic interviews with intelligent probing, and uniquely captures what participants say AND feel via real-time facial coding, voice emotion AI, and webcam eye tracking. Extracts themes, generates insights, and produces research reports automatically. 17 patents. 70+ languages. Trusted by Unilever, Nestlé and 150+ global brands. $25M Series B.
Detailed Description
Mira — Decode AI Moderator is a cutting-edge qualitative research platform designed to revolutionize the way organizations conduct moderated interviews. At its core, Mira leverages advanced artificial intelligence to conduct adaptive, emotion-aware interviews at scale, eliminating the need for human moderators. This allows businesses to gather rich qualitative insights quickly and efficiently, supporting over 70 languages to cater to a truly global audience. The platform is engineered to deliver comprehensive insight reports within 48 hours, making it an ideal solution for fast-paced research environments where timely feedback is crucial. One of Mira's standout capabilities is its AI moderation engine, which dynamically adapts questions in real time based on participant responses and detected emotions. Utilizing facial coding, voice tone analysis, and language pattern detection, Mira captures a holistic understanding of participant reactions beyond just verbal answers. This multi-modal emotion detection enables the AI to probe deeper when necessary, ensuring richer data collection. Additionally, the platform automates the synthesis process by generating summaries, thematic analyses, and highlight clips immediately after sessions conclude, significantly reducing the time and effort traditionally required for qualitative data analysis. Mira supports asynchronous participation, allowing respondents to join interviews at their convenience without the need for scheduling, which enhances participant engagement and recruitment flexibility. The platform is built with enterprise-grade security and complies with GDPR standards, ensuring that participant data is protected and privacy concerns are addressed. No personally identifiable information (PII) is collected by default, and the AI providers do not use session data to train their models, further safeguarding user confidentiality. This platform is particularly well-suited for organizations conducting high-volume qualitative research such as discovery studies, concept and creative testing, brand perception analysis, UX research, shopper insights, and customer journey mapping. Its multilingual support and scalability make it a preferred choice for global brands and agencies looking to conduct consistent and unbiased research across diverse markets. While Mira excels in handling large-scale and multilingual projects, it is also recognized that for highly sensitive or complex executive interviews, human moderators may still be preferable, and many teams opt to use Mira alongside traditional methods. Regarding pricing, Mira offers a fully self-serve free tier accessible via aimoderator.entropik.io, allowing users to try the platform without any upfront commitment, credit card, or sales interaction. This democratizes access to AI-moderated qualitative research and enables smaller teams or individual researchers to experiment with the technology. Enterprise plans are available for organizations requiring panel integrations, advanced participant sourcing, and additional compliance documentation. Compared to traditional human-moderated interviews, Mira provides unmatched scalability, consistency, and speed. It removes moderator bias and enables hundreds of sessions to run simultaneously across multiple languages. Unlike many other AI research tools, Mira combines emotion detection with adaptive questioning and automated insight generation, offering a comprehensive end-to-end solution. However, users should consider that while AI moderation is highly effective for many research scenarios, it may not fully replace the nuance and empathy a skilled human moderator brings to highly sensitive discussions. In summary, Mira — Decode AI Moderator stands out as a powerful, scalable, and secure AI-driven qualitative research platform that accelerates insight generation while maintaining depth and emotional awareness. Its broad language support, asynchronous participation model, and automated reporting make it an excellent choice for organizations seeking to modernize and scale their qualitative research efforts.
Tool Features
- AI moderated qualitative interviews that detect emotion and adapt questions in real time
- Supports over 70 languages for global reach
- Delivers insight reports within 48 hours
- No human moderator needed, enabling scale and consistency
- Uses facial coding, voice tone analysis, and language pattern detection
- Automated synthesis with summaries, themes, and highlight clips
- Participants join asynchronously without scheduling
- Enterprise-grade security and GDPR compliance
Description
Mira — Decode AI Moderator is an advanced AI-powered platform that conducts emotion-aware qualitative interviews in over 70 languages, delivering actionable insights within 48 hours without human moderators. Ideal for global brands and research teams needing scalable, consistent, and fast qualitative feedback, Mira transforms traditional research with adaptive questioning and automated analysis.
Unlike AI tools that stop at interview + transcript, Mira is a full AI researcher — plans studies, recruits globally (100M+ panel, 120 countries), runs dynamic interviews with intelligent probing, and uniquely captures what participants say AND feel via real-time facial coding, voice emotion AI, and webcam eye tracking. Extracts themes, generates insights, and produces research reports automatically. 17 patents. 70+ languages. Trusted by Unilever, Nestlé and 150+ global brands. $25M Series B.
Detailed Description
Mira — Decode AI Moderator is a cutting-edge qualitative research platform designed to revolutionize the way organizations conduct moderated interviews. At its core, Mira leverages advanced artificial intelligence to conduct adaptive, emotion-aware interviews at scale, eliminating the need for human moderators. This allows businesses to gather rich qualitative insights quickly and efficiently, supporting over 70 languages to cater to a truly global audience. The platform is engineered to deliver comprehensive insight reports within 48 hours, making it an ideal solution for fast-paced research environments where timely feedback is crucial. One of Mira's standout capabilities is its AI moderation engine, which dynamically adapts questions in real time based on participant responses and detected emotions. Utilizing facial coding, voice tone analysis, and language pattern detection, Mira captures a holistic understanding of participant reactions beyond just verbal answers. This multi-modal emotion detection enables the AI to probe deeper when necessary, ensuring richer data collection. Additionally, the platform automates the synthesis process by generating summaries, thematic analyses, and highlight clips immediately after sessions conclude, significantly reducing the time and effort traditionally required for qualitative data analysis. Mira supports asynchronous participation, allowing respondents to join interviews at their convenience without the need for scheduling, which enhances participant engagement and recruitment flexibility. The platform is built with enterprise-grade security and complies with GDPR standards, ensuring that participant data is protected and privacy concerns are addressed. No personally identifiable information (PII) is collected by default, and the AI providers do not use session data to train their models, further safeguarding user confidentiality. This platform is particularly well-suited for organizations conducting high-volume qualitative research such as discovery studies, concept and creative testing, brand perception analysis, UX research, shopper insights, and customer journey mapping. Its multilingual support and scalability make it a preferred choice for global brands and agencies looking to conduct consistent and unbiased research across diverse markets. While Mira excels in handling large-scale and multilingual projects, it is also recognized that for highly sensitive or complex executive interviews, human moderators may still be preferable, and many teams opt to use Mira alongside traditional methods. Regarding pricing, Mira offers a fully self-serve free tier accessible via aimoderator.entropik.io, allowing users to try the platform without any upfront commitment, credit card, or sales interaction. This democratizes access to AI-moderated qualitative research and enables smaller teams or individual researchers to experiment with the technology. Enterprise plans are available for organizations requiring panel integrations, advanced participant sourcing, and additional compliance documentation. Compared to traditional human-moderated interviews, Mira provides unmatched scalability, consistency, and speed. It removes moderator bias and enables hundreds of sessions to run simultaneously across multiple languages. Unlike many other AI research tools, Mira combines emotion detection with adaptive questioning and automated insight generation, offering a comprehensive end-to-end solution. However, users should consider that while AI moderation is highly effective for many research scenarios, it may not fully replace the nuance and empathy a skilled human moderator brings to highly sensitive discussions. In summary, Mira — Decode AI Moderator stands out as a powerful, scalable, and secure AI-driven qualitative research platform that accelerates insight generation while maintaining depth and emotional awareness. Its broad language support, asynchronous participation model, and automated reporting make it an excellent choice for organizations seeking to modernize and scale their qualitative research efforts.
Frequently Asked Questions
What is Mira — Decode AI Moderator?
Mira — Decode AI Moderator is an AI-driven qualitative research platform that conducts moderated interviews by detecting participant emotions and adapting questions in real time. It automates the entire research process from interviewing to insight generation, supporting over 70 languages and delivering reports within 48 hours.
How much does Mira — Decode AI Moderator cost?
Mira offers a fully self-serve free tier accessible at aimoderator.entropik.io, allowing users to try the platform without any upfront cost or credit card. Enterprise pricing is available for advanced features such as panel integrations and enhanced compliance support.
Who is Mira — Decode AI Moderator best for?
Mira is best suited for market researchers, brands, agencies, and product teams conducting high-volume qualitative research such as concept testing, brand perception studies, UX research, and customer journey mapping, especially those requiring multilingual support and scalable, consistent insights.
What are the main features of Mira — Decode AI Moderator?
Key features include AI-moderated interviews with real-time adaptive questioning, emotion detection through facial coding, voice tone, and language analysis, support for over 70 languages, asynchronous participant engagement, automated synthesis with summaries and highlight clips, enterprise-grade security, and GDPR compliance.
Does Mira — Decode AI Moderator offer a free trial?
Yes, Mira provides a free self-serve tier that users can access immediately without speaking to sales or providing payment information, enabling easy trial and experimentation with the platform.
What integrations does Mira — Decode AI Moderator support?
For enterprise customers, Mira offers panel integrations to help source participants directly within the platform. This facilitates streamlined recruitment and management of research participants for large-scale studies.
How does Mira — Decode AI Moderator work?
Mira begins by building an adaptive discussion guide based on research goals. During interviews, the AI listens to verbal and emotional cues, adjusting questions dynamically using facial coding, voice tone analysis, and language pattern detection. After sessions, it automatically generates summaries, themes, and highlight clips to provide actionable insights quickly.
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