AI NewsYour gaming data could be the secret to AGI, according to this Bezos-backed startup

Your gaming data could be the secret to AGI, according to this Bezos-backed startup

12:30 AM IST · July 9, 2026

When it comes to achieving artificial general intelligence (AGI), large language models just don’t have what it takes. Models like ChatGPT and Claude are great at text, but they’re less skilled at understanding how things actually move through space and time — an essential skill for producing intelligence that generalizes. That gap, it turns out, might be filled by gaming data. That’s the bet behind General Intuition, a Bezos-backed, New York-based startupvalued at $2.3 billion that just closed a $320 million roundwith Coatue, Eric Schmidt, and researchers at MIT and Google DeepMind joining its list of investors. On this episode of TechCrunch’sEquitypodcast, General Intuition CEO Pim de Witte joins Rebecca Bellan to dig into why world models trained on gaming data might be the next big leap in physical AI, how the company spun out of gaming platform Medal TV, and where the ethical red lines are when your models could end up being used for defense applications. Listen to the full episode to hear more about: Subscribe to Equity onYouTube,Apple Podcasts,Overcast,Spotifyand all the casts. You also can follow Equity onXandThreads, at @EquityPod.