AI NewsSpotify Will Label AI-Generated Artist Profiles With New AI Persona Badge

Spotify Will Label AI-Generated Artist Profiles With New AI Persona Badge

1:19 PM IST · August 12, 2026

Spotify will start labelling artist profiles that appear to represent AI-generated identities and will keep their music out of most recommendations by default. The company is introducing an AI Persona badge to help users identify profiles that do not represent real people. Artists can disclose their AI identities through Spotify for Artists, but Spotify will also review profiles itself. The labels will begin appearing from mid-September across artist pages, Search and playlist track listings, according to the company.