AI NewsOpenAI Said to Be Considering Lower Token Pricing Amidst Growing Rivalry With Anthropic

OpenAI Said to Be Considering Lower Token Pricing Amidst Growing Rivalry With Anthropic

3:43 PM IST · June 12, 2026

OpenAI might be considering significantly reducing the prices it charges customers for using its AI models, according to a report. The ChatGPT maker is said to be evaluating a strategy where it may slash its token pricing, which is the usage-based metric commonly used by AI companies to bill customers. The move is reportedly driven by the company's intensifying rivalry with Anthropic, which has also been rumoured to lower its prices in the future.