Netflix Is Reportedly Testing an AI-Powered Voice Search Feature

6:34 PM IST · May 8, 2026

Netflix is reportedly testing a native artificial intelligence (AI)-powered voice search feature. As per the report, the California-based streaming giant is building a semantic search system that can recommend and surface content based on user intent and contextual cues. The feature is currently available in beta and is said to be accessible to only a select group of users. It is unclear when the company might release it for all users, or if it plans to reserve it for specific tiers.

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