AI NewsMicrosoft Moves Away From Copilot+ PC Branding for Windows PCs: Report

Microsoft Moves Away From Copilot+ PC Branding for Windows PCs: Report

2:45 PM IST · September 28, 2026

Microsoft appears to be moving away from the Copilot+ PC name for its Windows computers after two years of using it to define a new category of AI-focused devices. The branding has become less prominent across recent products, while the hardware standards behind it continue to be supported. Microsoft is now using broader messaging around AI capabilities instead of the category name, following a difficult launch and declining use of the label among PC makers.