AI NewsMeta AI Reportedly Testing Personalised Shopping Recommendations to Compete With ChatGPT, Gemini

Meta AI Reportedly Testing Personalised Shopping Recommendations to Compete With ChatGPT, Gemini

8:40 PM IST · March 3, 2026

Meta is said to be testing new shopping and research capabilities within its artificial intelligence (AI) assistant. According to a report, the firm has been developing features that would allow users to research products and receive shopping suggestions directly on its AI assistant, dubbed Meta AI. This move is reportedly seen as an extension of Meta's broader attempts to compete with other AI platforms like OpenAI's ChatGPT and Google's Gemini, which have recently added new features to their browsing and shopping tools.