AI NewsMeta AI Business Assistant Expanded to Global Markets, to Let Advertisers Optimise Marketing Campaigns

Meta AI Business Assistant Expanded to Global Markets, to Let Advertisers Optimise Marketing Campaigns

6:15 PM IST · April 27, 2026

Meta is now expanding its artificial intelligence (AI) tool for marketing campaigns to major global markets. Dubbed the Meta AI Business Assistant, it is a conversational AI platform designed to help advertisers optimise marketing campaigns, resolve account issues, and manage customer interactions across Meta's platforms. It was first introduced last year and was limited to select advertisers in the US. The Menlo Park-based tech giant is now widely rolling out the AI tool globally across its key markets.