AI NewsMeitY Adds Stricter AI-Generated Content Disclosure Rule, Extends IT Rules Feedback Deadline

MeitY Adds Stricter AI-Generated Content Disclosure Rule, Extends IT Rules Feedback Deadline

2:07 PM IST · April 22, 2026

The Ministry of Electronics and Information Technology (MeitY) proposed a new change to its draft IT Rules amendments, bringing stricter guidelines for artificial intelligence (AI)-generated content labelling across online platforms. Additionally, the Ministry has also extended the consultation deadline to submit feedback on the new rules, pushing it from April 29 to May 7. The proposed change to AI labels comes at a time when AI images and videos have surged on social media websites, and concerns regarding deepfakes and misinformation have heightened.