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AI NewsInstagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

1:50 PM IST · September 1, 2026

Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

Instagram is updating its approach to AI-generated profiles, with a new label for accounts featuring AI-generated people and restrictions for profiles that do not disclose their use of AI. The platform is renaming its existing AI creator label to AI-generated profile and will not penalise accounts that use the new disclosure. The change is said to make it easier for people to recognise when a profile represents an AI-generated person rather than a real human.

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Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

Instagram is updating its approach to AI-generated profiles, with a new label for accounts featuring AI-generated people and restrictions for profiles that do not disclose their use of AI. The platform is renaming its existing AI creator label to AI-generated profile and will not penalise accounts that use the new disclosure. The change is said to make it easier for people to recognise when a profile represents an AI-generated person rather than a real human.

1 hour ago

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Anthropic Inks $35 Bn Compute Deal with Lambda: Report

Anthropic Inks $35 Bn Compute Deal with Lambda: Report

The deal covers about 350 MW of capacity at a Texas data centre being developed by Hut 8, with NVIDIA leasing the underlying facility and Lambda providing compute capacity to Anthropic.

1 hour ago

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To Lure India’s Scarce AI Talent, Govt is Ready to Outpay the Vice President

To Lure India’s Scarce AI Talent, Govt is Ready to Outpay the Vice President

The government hopes that high-value project rates, public-sector scale, and access to consequential technology problems can pull private-sector AI talent.

1 hour ago

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Apple shares ‘shocking evidence’ against former employee accused of stealing company data for OpenAI

Apple shares ‘shocking evidence’ against former employee accused of stealing company data for OpenAI

In its lawsuit against OpenAI, Apple filed what it calls “shocking evidence” to bolster its allegations that former employeesstole trade secrets for OpenAI’s benefit. These new details emerged after the legal counsel for former Apple employee Chang Liu — who now works at OpenAI — handed over Liu’s old Apple work laptop for investigation earlier this month. Apple nowallegesthat Liu used a confidential Apple circuit schematic in his work at OpenAI, as well as a tool that shares a name with an internal Apple engineering application. The company claims that OpenAI was “well-aware” of Liu’s access to Apple data, and that Liu enlisted OpenAI colleague Yu-Ting Peng to help destroy evidence in June when he learned that Apple was investigating him. “The MacBook represents the very limited information Defendants provided so far (and only after weeks of delay), and shows Apple is not conducting ‘fishing expeditions’ but that its trade secrets are being used and evidence is being destroyed,” thefilingreads. While this new evidence is redacted from public view, past filings from Apple have includedtext messages from Liu— which he punctuated with “crying laughing” emojis — showing he was aware that he still had access to Apple files. OpenAI has previouslydefended Liuby saying that he only accessed Apple files after he stopped working there in order to help former colleagues who asked for his assistance. “Apple now tries to shift the blame to ‘residual access,’ but they also don’t disclose that this is a common issue with Apple which is caused by them failing to properly manage system access when people leave,” OpenAI wrote in ablog postearlier this month. But Appleclaimsthat Liu had continued access because he “exploited a rare, previously unknown authentication bug.” TechCrunch has requested comment from OpenAI on Apple’s newest allegations. Apple is seeking a preliminary injunction — a court order that would block OpenAI from working on hardware based on Apple’s technology while the case is ongoing — as well as expedited discovery, a fast-tracked process for gathering evidence, since the company alleges that more former employees may also be implicated. According to Apple’s initial filing, more than 400 former Apple employees now work at OpenAI.

9 hours ago

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Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles