Etsy launches its app within ChatGPT as it continues its AI push

10:28 PM IST · May 5, 2026

EtsyannouncedTuesday the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings. The new experience is designed to move beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table,” then scrolling and adjusting filters, users can now express what they’re looking for in natural language. For instance, “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.” Now live in beta, the feature allows users to tag @Etsy directly within a prompt. From there, the Etsy app in ChatGPT surfaces relevant product listings that users can browse, compare, and click through to Etsy for additional details or purchase. This isn’t Etsy’s first experiment inside ChatGPT. Back in September, Etsy became an early partner in ChatGPT’sInstant Checkoutintegration, which let users buy products directly inside the chat interface. However, the initiativeended in March, suggesting it didn’t perform as OpenAI had hoped. It wasreportedthat Etsy didn’t see a large volume of sales from the integration, leading Etsy to start building a native app within ChatGPT instead. Alongside this launch, Etsy also revealed it’s testing a beta conversational search experience within its platform, specifically geared toward helping users find gifts. The gift assistant acts as a personal shopper, offering a guided, conversational way to discover ideas, narrow down preferences, and surface relevant products. This builds on Etsy’s broader AI push, which includes anAI-powered discovery experiencefeaturing curated collections and a suite ofseller tools, including a tool that helps generate product titles and descriptions, as well as a writing assistant to help draft messages to buyers. In 2024, Etsyintroduceda new “Designed” label to identify AI content, part of an effort to increase transparency as AI-generated artwork becomes more prevalent on the platform. The news of a ChatGPT integration comes a week after Etsyreportedits Q1 2026 earnings, surpassing revenue expectations with $631 million, and marketplace gross merchandise sales were up 6% year over year. Notably, active buyers increased for the first time in two years to 86.6 million. Etsy also touted 5.6 million active sellers on the platform. In February, the companyannouncedit was selling Depop to eBay for $1.2 billion in cash, a move aimed at doubling down on its core marketplace. Etsy joins a growing list of companies buildingnative appswithin ChatGPT, including Angi, SeatGeek,Tubi, and Wix. Developers have been able to build apps within the chatbot since October.

Latest AI News

View All News →

Last 24 hours to get 50% off a second pass to TechCrunch Disrupt 2026

Today is the last day. At 11:59 p.m. PT, the 50% off second pass offer forTechCrunch Disrupt 2026ends. After that, prices go up, and the option to bring a partner, co-founder, or colleague with you at half the cost disappears. Register now to lock in your savings.Save up to $410 on your pass and get 50% on a second pass. Disruptisn’t a single-track experience. It’s multiple conversations happening at once. Sessions overlap. Introductions lead to something else an hour later. Patterns only become clear after you’ve seen the same idea from different angles. When you go alone, you see only part of it. When you bring someone, you see more, and more importantly, you understand more. You compare notes in real time, challenge assumptions, and make decisions while the context is still fresh.Get a discounted second pass now. You and your plus-one will have access to: That’s not a small difference. It’s the difference between leaving with ideas and leaving with direction for your next steps. And after tonight, that second perspective costs more. This is your last day to save 50% on a second pass.Choose your tickets. From October 13–15 in San Francisco atDisrupt,the startup world will be in the same place at the same time, turning conversations into capital, ideas into companies, and connections into trajectories. They’ll be trading signals, testing assumptions, and deciding what matters based on what they’re seeing in real time. When you act now to secure your pass —and a second at 50% off— you’ll be in the room while those decisions (and discussions) are taking shape. Across 250+ sessions, you’ll explore real-world playbooks (not theory), covering: Those conversations don’t pause when the event ends. They carry forward into follow-ups, deals, partnerships, and decisions made in the weeks that follow. If you’re not there, you’re not just missing the event. You’re reacting later to conclusions other people reached sooner.Buy a pass to Disrupt today and get a second one for 50%off to be a part of the conversations. Knowing you have a strong idea isn’t enough. You need clarity on where to take it, who to partner with, and how to fund it. Without that clarity, decisions stall. Roadmaps stretch. Opportunities sit just long enough to lose momentum. Disruptcompresses that uncertainty. You see how decisions get made — onstage, in roundtables, and in conversations that build on each other over three days. Better outcomes come from: Miss that window, and you’re back to piecing together secondhand insight, slower feedback loops, and decisions made without the same level of context. This is your final day to get a second pass for 50% off.Register now before prices increase at 11:59 p.m. ET tonight. After tonight, you can still attendDisrupt. But you’re more likely to go alone — and that changes the experience. It means choosing between sessions instead of covering more ground. Processing everything yourself instead of testing it in real time. Following up later instead of leaving with shared clarity. That’s the real cost. Not just paying more, but also getting less out of being there.Lock in your 50% savings on a second ticketto show up more intentionally. Only hours remain to buy a pass toDisruptand get a second for 50% off. The offer ends tonight at 11:59 p.m. PT. Right now, you can still: After today, that advantage is gone. Buy one pass to Disrupt andget 50% off the second of the same ticket type. Decide who you’re bringing — and secure your passes before midnight tonight. Because missing this isn’t just about price. It’s about showing up with less context, less coverage, and less clarity than the people who didn’t wait.

1 hour ago

View

The “people’s airline” and the enterprise AI gold rush

Everyone wants a piece of the enterprise AI pie, and this week, we saw a string of companies making their moves. FromAnthropic and OpenAI announcing new joint venturestargeting enterprise AI deployment toSAP dropping $1Bon German AI startup Prior Labs, it’s becoming clear that if you’re a startup building enterprise tools, you’re likely an acquisition target. On this episode of TechCrunch’sEquitypodcast, hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into the week’s enterprise AI deals, thexAI-Anthropic compute arrangement, and what it all means ahead of what could be a big IPO season. Listen to the full episode to hear about: Subscribe to Equity onYouTube,Apple Podcasts,Overcast,Spotifyand all the casts. You also can follow Equity onXandThreads, at @EquityPod.

1 hour ago

View

The Great IT Divide: Why India's Mid-Tier Firms are at an AI Advantage

FY26 earnings revealed a widening AI divide in Indian IT, with mid-tier firms outpacing larger rivals through quicker AI adoption and sector-focused execution.

1 hour ago

View

Netflix Is Reportedly Testing an AI-Powered Voice Search Feature

Netflix is reportedly testing a native artificial intelligence (AI)-powered voice search feature. As per the report, the California-based streaming giant is building a semantic search system that can recommend and surface content based on user intent and contextual cues. The feature is currently available in beta and is said to be accessible to only a select group of users. It is unclear when the company might release it for all users, or if it plans to reserve it for specific tiers.

5 hours ago

View

Quick Links

AI Tools by Task

Alternatives

Best AI Tools

Top AI Tools

Browse & Compare

AI Insights

Submit your Tool

Submit AI Tools – The ultimate platform to discover, submit, and explore the best AI tools across various categories.

PoweredByAI.app is an AI Tools Directory helping individuals, businesses, and creators discover the best AI tools for writing, coding, design, productivity, and more.

Contact Promote Analytics Terms of Service Refund Policy Privacy Policy