AI NewsAre AI tokens the new signing bonus or just a cost of doing business?

Are AI tokens the new signing bonus or just a cost of doing business?

1:17 PM IST · March 22, 2026

Are AI tokens the new signing bonus or just a cost of doing business?

This week, a topic that has been boomeranging around Silicon Valley bounced into the spotlight: AI tokens as compensation. The idea is straightforward enough — rather than giving engineers only salary, equity, and bonuses, companies would also hand them a budget of AI tokens, the computational units that power tools like Claude, ChatGPT, and Gemini. Spend them to run agents, automate tasks, crank through code. The pitch is that access to more compute makes engineers more productive, and that more productive engineers are worth more. It’s an investment in the person holding them, is the idea. Jensen Huang, the leather-jacket-wearing CEO of Nvidia, seemed to capture everyone’s imagination when he floated the notion at the company’s annual GTC event earlier this week that engineers should receive roughly half their base salary again — in tokens. His top people, by his math, might burn through$250,000 a yearin AI compute. He called it a recruiting tool and predicted it would become standard across Silicon Valley. It isn’t entirely clear where the idea was first, well, ideated. Tomasz Tunguz, a renowned VC in the Bay Area who runs Theory Ventures and focuses on AI, data, and SaaS startups — and whose writing on all things data has garnered a loyal following over the years — was talking about this in mid-February, writing that tech startups were already adding inference costs as a “fourth componentto engineering compensation.” Using data from the compensation tracking site Levels.fyi, he put a top-quartile software engineer salary at $375,000. Add $100,000 in tokens and you’re at $475,000 fully loaded — meaning roughly one dollar in five is now compute. That’s no coincidence. Agentic AI has been taking off, and therelease of OpenClawin late January accelerated the conversation considerably. OpenClaw is an open-source AI assistant designed to run continuously — churning through tasks, spawning sub-agents, and working through a to-do list while its user sleeps. It’s part of a broader shift toward “agentic” AI, meaning systems that don’t just respond to prompts but take sequences of actions autonomously over time. The practical consequence is that token consumption has exploded. Where someone writing an essay might use 10,000 tokens in an afternoon, an engineer running a swarm of agents can blow through millions in a day — automatically, in the background, without typing a word. By this weekend, the New York Times had put together asmart lookat the so-called tokenmaxxing trend, finding that engineers at companies including Meta and OpenAI are competing on internal leaderboards that track token consumption. Generous token budgets are quietly becoming a standard job perk, the paper reported, the way dental insurance or free lunch once was. One Ericsson engineer in Stockholm told the Times he probably spends more on Claude than he earns in salary, though his employer picks up the tab. Maybe tokens really will become the fourth pillar of engineering compensation. But engineers might want to hold the line before embracing this as a straightforward win. More tokens may mean more power in the short term, but given how fast things are evolving, it doesn’t necessarily mean more job security. For one thing, a large token allotment comes with large expectations. If a company is effectively funding a second engineer’s worth of compute on your behalf, the implicit pressure is to produce at twice the rate (or more). And there’s a muddier problem underneath that: at the point where a company’s token spend per employee approaches or exceeds that employee’s salary, the financial logic of headcount starts to look different to its finance team. If the compute is doing the work, the question of how many humans need to be coordinating it becomes harder to avoid. Jamaal Glenn, an East Coast-based Stanford MBA and former VC turned financial services CFO, similarlypoints outthat what may seem like a perk can be a clever way for companies to inflate the apparent value of a compensation package without increasing cash or equity — the things that actually compound for an employee over time. Your token budget doesn’t vest. It doesn’t appreciate. It doesn’t show up in your next offer negotiation the way a base salary or equity grant does. If companies successfully normalize tokens as pay, they may find it easier to keep cash comp flat while pointing to a growing compute allowance as evidence of investment in their people. That’s a good deal for the company. Whether it’s a good deal for the engineer depends on questions most engineers don’t yet have enough information to answer.

read more

Latest AI News

View All News →
There aren’t enough rockets for space data centers — Cowboy Space raised $275M to build them

There aren’t enough rockets for space data centers — Cowboy Space raised $275M to build them

The apparently insatiable demand for AI compute has data center entrepreneurs looking to the stars. There’s a key problem: There aren’t enough rockets to put data centers in orbit around Earth, and they’re too expensive. Most of the players are hoping that SpaceX’s Starship — expected to make its twelfth test flight as soon as this weekend— will solve the problem. But once the vehicle is operational it may be years before it is commercially available, given SpaceX’s internal satellite business. Thesame is truefor Blue Origin’s New Glenn rocket, which failed to deliver a satellite during its third launch in April. That leaves space data center schemes either targeting the mid 2030s, like Google Suncatcher, or preparing to start off doing edge processing tasks for space sensors, likeStarcloud. In theory, there’s a third way: “We’re standing up our own rocket program,” Baiju Bhatt, the CEO and founder of Cowboy Space Corporation, told TechCrunch. He expects the first launch before the end of 2028. Today, the company announced the closure of a $275 million Series B round at a post-money valuation of $2 billion, led by earlier backer Index Ventures, as a downpayment on that work. Breakthrough Energy Ventures, Construct Capital, IVP, and SAIC also participated. The company had previously raised $80 million from investors, including Index, Breakthrough Energy Ventures, Andreessen Horowitz, and New Enterprise Associates. Bhatt, a co-founder of online stock platform Robinhood, launched this startup in 2024 as Aetherflux, with plans to collect abundant solar energy in space and beam it down to Earth. The idea of space data centers led the company to pivot towards using its electricity while in orbit. Thepractical realitiesof that effort, in turn, led him to a rocket development program, and the company’s new name. Bhatt said he spoke to multiple launch providers to try and find a path where his company would only build satellites, but he couldn’t find enough launch capacity to truly scale an orbital data center business, or do so in a way where the unit economics could compete with terrestrial alternatives. "There's a lot of new rockets that are coming online, but as we look three, four years out, it's still very, very scarce, and I think that you're going to see a lot of the first party rocket providers actually specialize into their own payloads," Bhatt said. Of course, while bringing the rocket in-house is logical, it's also nuts. Only a handful of private companies in the West, mainly SpaceX, Rocket Lab and Arianespace, are consistently launching commercial rockets. Two others, Blue Origin and United Launch Alliance, have been struggling to drag their vehicles out of development hell for years. A number of startups, including Stoke Space, Firefly Aerospace, and Relativity Space, have worked for years and are still waiting to deliver operational systems. This evolution of the company will also bring Cowboy Space Corporation into direct competition with SpaceX and Blue Origin, the most advanced and well-funded players in the market. "The prize here, and the size of this market, is big enough that there's room for many players to succeed," Bhatt said "I see the demand for AI getting more and more acute, and I see the options on Earth getting more and more limited." One advantage, Bhatt argues, is the company's focus on this single market (data centers), and its unique design. Orbital rockets typically have a booster stage that flies the vehicle to the edge of space, and a second stage that carries the payload and delivers it to orbit. Cowboy Space plans to build its data centers directly into the second stage of its rocket. It's actually a bit of a throw-back: The first US satellite, Explorer 1, was built as the final stage of a rocket, filled with radio equipment and a few scientific instruments. Making the rocket purpose-built only to launch its data-center satellites should simplify the design process. The company expects each satellite to have a mass of 20,000 to 25,000 kilograms and to generate 1 MW of power for just under 800 onboard GPUs. That means its rocket would be slightly more powerful than the SpaceX's workhorse Falcon 9, though still smaller than its under-development Starship. Eventually, Bhatt says, he expects the booster to be reusable. Cowboy Space has hired veterans of the space industry, including former Blue Origin propulsion engineer Warren Lamont and former SpaceX launch director Tyler Grinne. The company also plans to build its own rocket engine, the most complex and expensive part of any launch vehicle. Cowboy Space is still working through key development needs, like facilities to test, manufacture and launch its rockets. The new vision comes with a new name for the startup, to emphasize its mission to "power humanity from the high frontier," although Bhatt admits "it gives me a reason to wear a cowboy hat and also grow this sick mustache."

5 hours ago

View

Digg tries again, this time as an AI news aggregator

Digg tries again, this time as an AI news aggregator

Digg is back from the dead. Again. Just months afterlaunching, therebootof Kevin Rose’s once-popular link-sharing siteshut down in March, as the company shifted course. Originally redesigned as acompetitorto the massive community forum site Reddit, the new Digg found that it wasn’t able to effectively manage the bot traffic invading its platform and hadn’t differentiated itself enough from the competition to make an impact. The startup laid off staff and said it was time to go back to the drawing board. Rose, a partner at True Ventures, returned to work full-time on a new version of Digg in April. On Friday evening, the founderprevieweda link to the newly redesignedDigg, which now looks nothing like a Reddit clone and more like the news aggregator it once was. a little project i've been hacking on:https://t.co/zTuwWy44lybugs expected. more topics soon. This time around, the site is focused on ranking news — specifically, AI news to start. In an email to beta testers, the company said the site’s goal is to “track the most influential voices in a space” and to surface the news that’s actually worth “paying attention to.” AI is the area it’s testing this idea with, but if successful, Digg will expand to include other topics. The email warned that the site was still raw and “buggy,” and was designed more to give users a first look than to serve as its public debut. On the current homepage, Digg showcases four main stories at the top: the most viewed story, a story seeing rising discussion, the fastest-climbing story, and one “In case you missed it” headline. Below that is a ranked list of top stories for the day, complete with engagement metrics like views, comments, likes, and saves. But the twist is that these metrics aren’t the ones generated on Digg itself. Instead, Digg is ingesting content from X in real-time to determine what’s being discussed, while also performing sentiment analysis, clustering, and signal detection to determine what matters most. As Roseremarked on X,when OpenAI CEO Sam Altman engages with a story about AI, it almost always sets off a chain reaction that includes deep discussion and propagation of that topic throughout X. The new Digg will be able to track that increased engagement. This might be something that’s interesting to data nerds, as it exposes the impact of X-based engagement with charts and graphs, and offers a way to track signal among what can, on X, often be a lot of noise. But it’s unclear whether there’s enough underlying value here for an everyday user, beyond seeing that yes, a@samatweet can make something go viral. The site also ranks the top 1,000 people involved in AI, as well as the top companies and the top politicians focused on AI issues. For those who don’t have time to spend on X tracking breaking AI news, Digg could prove a useful resource. But it’s not clear why people would regularly turn to Digg over their preferred news app, RSS reader, or even their X “For You” feed, if they wanted to catch up on what’s trending — especially because there isn’t currently any discussion happening on Digg’s site itself. Digg may also struggle when it moves on to other topics, as AI news is one of the few areas where discussion still heavily takes place on X. Other verticals don’t have the same traction, especially after Musk’s takeover of the site formerly known as Twitter gave rise to an ecosystem of competitors, which now includes Meta’s creator-focused Threads. Many non-tech-related discussions are now happening off X, or off the public internet entirely. However, if Digg does end up gaining steam, it could serve as a useful source of website traffic to publishers whose businesses have been decimated bydeclining clicksthanks to Google’s changing algorithms andthe impact of AI Overviews, the AI-generated summaries Google displays atop search results, which often answer users’ questions before they ever click through to a website.

5 hours ago

View

OpenAI Launches $4 Billion Deployment Company Backed by Top Investors

OpenAI Launches $4 Billion Deployment Company Backed by Top Investors

The Deployment Company will function as a standalone business unit while remaining closely connected to OpenAI’s research and product teams.

5 hours ago

View

Delhi-NCR Raises $1.7 Billion in Q1 2026 Driven by Large Funding Rounds

Delhi-NCR Raises $1.7 Billion in Q1 2026 Driven by Large Funding Rounds

Gurugram dominated the funding landscape, attracting 52% of all capital raised in the region, equivalent to $876 million.

9 hours ago

View