AI NewsAdobe, Nvidia Join Hands to Build the Next Generation of Firefly Models

Adobe, Nvidia Join Hands to Build the Next Generation of Firefly Models

1:11 PM IST · March 18, 2026

Adobe and Nvidia announced a strategic partnership at the GPU Technology Conference (GTC) on Monday. This collaboration focuses on artificial intelligence (AI). It spans agentic creativity and marketing workflows, the development of the next-generation Firefly models, and the integration of Nvidia's platforms into Adobe products. The partnership is part of several major announcements made by Nvidia at the event, including the introduction of the NemoClaw stack for OpenClaw agents, DLSS 5 graphics upscaler, and the launch of the Vera Rubin platforms for agentic workloads.