AI NewsCall it AI, call it Super Intelligence, only 2% of consumers are buying it

Call it AI, call it Super Intelligence, only 2% of consumers are buying it

2:55 AM IST · October 3, 2026

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them —to sign an AI safety pledgethat President Donald Trump called “morally binding.” Trump also signed anexecutive orderofficially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are puttingfriendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise. On this episode of TechCrunch’sEquitypodcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, theugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals. Listen to the full episode to hear more about: Speaking of Startup Battlefield, join us at TechCrunch Disrupt 2026, where Equity will kick things off with a live show on the Builders Stage at 9 a.m.Get 25% off your tickets with code Equity25. Subscribe to Equity onYouTube,Apple Podcasts,Overcast,Spotifyand all the casts. You can also follow Equity onXandThreads, at @EquityPod.