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AI NewsApple CEO says the company doesnât âwant to ship AI for AIâs sakeâ
Apple CEO says the company doesnât âwant to ship AI for AIâs sakeâ
4:08 AM IST · November 1, 2026

Duringa recent interview with Wiredâs Steven Levy, Apple CEO John Ternus defended the companyâs current position in the AI landscape. Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, whichfinally launched this summer. But while Ternus â a longtime Apple executive whoofficially became CEOat the beginning of September â acknowledged that âeveryone has an opinion,â he insisted, âI really like where weâre at.â Ternus added that Apple is âabsolutely going to leverage AIâ in its new products, but he said, âWe donât want to ship AI for AIâs sake. When weâre doing it right, people wonât have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?â And when Levy pressed him on whether AI might affect Apple and its ecosystem more dramatically, with agents potentially making things like apps unnecessary, Ternus replied,âThat could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.â
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