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AI NewsMeta to Introduce Paid Third-Party AI Chatbot Integrations on WhatsApp After EU Intervention

Meta to Introduce Paid Third-Party AI Chatbot Integrations on WhatsApp After EU Intervention

10:19 PM IST · March 6, 2026

Meta to Introduce Paid Third-Party AI Chatbot Integrations on WhatsApp After EU Intervention

Meta, on Wednesday, changed its policy to allow third-party artificial intelligence (AI) chatbots on WhatsApp in select regions. The updated policy was specified following objections from the European Union (EU), which found the older policy in breach of its competition rules. However, while the social media giant has agreed to open WhatsApp to rival AI platforms, it plans to charge them a fee for each non-template message sent. Additionally, the company has currently only made this exemption for 30 countries.

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Meta to Introduce Paid Third-Party AI Chatbot Integrations on WhatsApp After EU Intervention