AI NewsInstagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles
Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles
7:20 PM IST · September 1, 2026

Instagram is updating its approach to AI-generated profiles, with a new label for accounts featuring AI-generated people and restrictions for profiles that do not disclose their use of AI. The platform is renaming its existing AI creator label to AI-generated profile and will not penalise accounts that use the new disclosure. The change is said to make it easier for people to recognise when a profile represents an AI-generated person rather than a real human.
read more



