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AI NewsInstagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

7:20 PM IST · September 1, 2026

Instagram Renames AI Creator Label, Limits Reach of Undisclosed Profiles

Instagram is updating its approach to AI-generated profiles, with a new label for accounts featuring AI-generated people and restrictions for profiles that do not disclose their use of AI. The platform is renaming its existing AI creator label to AI-generated profile and will not penalise accounts that use the new disclosure. The change is said to make it easier for people to recognise when a profile represents an AI-generated person rather than a real human.

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