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AI NewsAmazon Kills Rufus AI, Replaces It With Alexa for Shopping AI Assistant

Amazon Kills Rufus AI, Replaces It With Alexa for Shopping AI Assistant

12:13 AM IST · May 15, 2026

Amazon Kills Rufus AI, Replaces It With Alexa for Shopping AI Assistant

Amazon, on Wednesday, announced Alexa for Shopping, a new artificial intelligence (AI) shopping assistant. The new tool comes with agentic capabilities and replaces Rufus AI, a mainstay on the app and the website since February 2024. The Seattle-based tech giant revealed that the new AI experience combines Rufus AI and Alexa+ to bring an assistant that not only has deep knowledge of Amazon's shopping platform and catalogued products, but also brings the immersive conversational layer with agentic automation. The new tool is first rolling out in the US.

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If you signed up for ChatGPT Go through the 12-month free offer in India, you might be wondering what happens when the free period ends. If you don't want to continue with a paid subscription, it's worth checking your renewal date and cancelling in time. ChatGPT Go costs Rs. 399 per month in India after the offer period. The cancellation process is fairly simple, but the steps differ depending on whether you signed up through the website, Google Play Store or App Store.

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