AI NewsYouTube’s Likeness Detection Tool Expanded to Government Officials and Journalists

YouTube’s Likeness Detection Tool Expanded to Government Officials and Journalists

2:29 AM IST · March 12, 2026

YouTube began rolling out its Likeness Detection tool to creators on the platform in October 2025. The tool was designed to monitor videos on the platform that mimic the likeness of face or voice of a user without consent. The feature was part of the Google-owned video streaming giant's initiative to protect users from the harmful usage of artificial intelligence (AI). On Tuesday, the company announced that the tool will now be expanded to civic leaders and journalists. They will have to first enrol themselves, and once done, they can begin requesting the removal of their deepfakes on the platform.