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AI NewsYour SEO strategy is optimized for a search engine that no longer exists.

Your SEO strategy is optimized for a search engine that no longer exists.

8:36 AM IST · May 28, 2026

Your SEO strategy is optimized for a search engine that no longer exists.

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode of TechCrunch’sEquitypodcast, Rebecca Bellan caught up withMatt Thompson, VP of partnerships atScrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and what marketers and founders should actually do about it. Listen to the full episode to hear: Subscribe to Equity onYouTube,Apple Podcasts,Overcast,Spotifyand all the casts. You also can follow Equity onXandThreads, at @EquityPod.

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Your SEO strategy is optimized for a search engine that no longer exists.