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AI NewsOpenAI to Add Invisible Watermarks to ChatGPT Text in EU; Set to Test New Ad Format

OpenAI to Add Invisible Watermarks to ChatGPT Text in EU; Set to Test New Ad Format

2:59 PM IST · October 6, 2026

OpenAI to Add Invisible Watermarks to ChatGPT Text in EU; Set to Test New Ad Format

OpenAI is all set to introduce invisible watermarks for text generated by its AI models. This latest move will make it easier for readers to identify AI-generated content. This feature will be initially available in the European Union, in response to the EU AI Act, which requires providers of generative AI systems to make machine-generated content identifiable. Additionally, ChatGPT will show more ads in the coming days. The new ads will appear alongside images that users ask ChatGPT to generate.

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OpenAI to Add Invisible Watermarks to ChatGPT Text in EU; Set to Test New Ad Format