AI NewsOpenAI to Add Invisible Watermarks to ChatGPT Text in EU; Set to Test New Ad Format
OpenAI to Add Invisible Watermarks to ChatGPT Text in EU; Set to Test New Ad Format
2:59 PM IST · October 6, 2026

OpenAI is all set to introduce invisible watermarks for text generated by its AI models. This latest move will make it easier for readers to identify AI-generated content. This feature will be initially available in the European Union, in response to the EU AI Act, which requires providers of generative AI systems to make machine-generated content identifiable. Additionally, ChatGPT will show more ads in the coming days. The new ads will appear alongside images that users ask ChatGPT to generate.
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