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AI NewsAmazon Expands Visual Search With AI-Generated Product Previews, Lens Live and Circle to Search Features

Amazon Expands Visual Search With AI-Generated Product Previews, Lens Live and Circle to Search Features

12:51 AM IST · June 5, 2026

Amazon Expands Visual Search With AI-Generated Product Previews, Lens Live and Circle to Search Features

Amazon on Thursday announced a suite of new AI-powered features for visual search. With the introduction of eight new tools, the e-commerce giant aims to make product discovery easier and more intuitive across its shopping platform. Amazon says the features leverage AI, image recognition, and camera-based search to help users search for products using natural language commands, images, and even real-world objects. The notable additions include AI-generated search previews, curated style recommendations, enhanced visual search through Amazon Lens, and a new lock-screen widget for iPhone users.

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Amazon Expands Visual Search With AI-Generated Product Previews, Lens Live and Circle to Search Features