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AI NewsYouTube will let you build your own algorithm with AI

YouTube will let you build your own algorithm with AI

10:36 PM IST ¡ September 23, 2026

YouTube will let you build your own algorithm with AI

YouTube says it’s going to let you build your own algorithm — well, kind of. The company on Wednesday announced a new feature called custom feeds that allows you to describe, in your own words, the kinds of videos you’d like YouTube to recommend to you. To create one, you type a description of what you want the feed to be about into a prompt box on YouTube, whether that’s a feed dedicated to a particular interest or one that serves some other purpose. For instance, YouTube suggests you could build a feed of video podcasts to watch during your 30-minute train commute, or you could request videos for a particular mood, like “relaxing commentary videos to unwind with.” The prompt-based feature leverages Google’s Gemini AI model to build the feed around your request, and the resulting feed is then pinned to the top of your YouTube home page in its own tab. Because the feed’s creation is AI-powered, the request can be described in lengthy terms, as you share detailed information about how you want to curate the feed, what it should feature or exclude, what content to prioritize, and more. The addition follows similar moves by a number of other social networks that have created tools that essentially allow users to build their own algorithms by describing what they want their feed to include and how to present that information to them. Decentralized social networkBluesky began popularizing this ideayears ago as a way to differentiate its service from rivals like X. This year, itrolled out an AI tool, Attie,that makes feed-building even easier. Other services, includingMeta’s Threads,Instagram,X, and, more recently,Spotify, have also launched their own feed-building features, many of which are also AI-powered. YouTube believes custom feeds will help users better explore the vast number of videos now hosted on its platform. “One of the amazing things about being on YouTube is that the world is always at your fingertips,” noted Emily Moxley, VP of Product Management for Viewer AI, in a pre-brief with reporters ahead of theMade On YouTube eventon Wednesday, where custom feeds were introduced to the public. “There’s over 20 billion videos in the YouTube corpus, so you’re always one search away from a treasure trove of topics.” The new feeds, however, will not replace YouTube’s main feed, which features all your recommendations. Instead, you will now be able to easily hop right into whichever feed best suits your purposes when you open the YouTube app. Support for creating multiple custom feeds will roll out across YouTube on web and mobile, starting next month, the company said.

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Meta quietly launches an AI fashion app called Style Sketch

Meta quietly launches an AI fashion app called Style Sketch

Meta has quietly launchedStyle Sketch, an AI fashion app that helps users put together outfit ideas using clothes they already own. The app connects to Instagram to build a virtual closet from photos you’ve posted, or lets you add items manually by snapping a photo, recording a quick video, or uploading images from your camera roll. Style Sketch then suggests outfit combinations built from your wardrobe matched to your style. Users can then try on the outfits on a “realistic model matched to your body shape and skin tone,” the app description reads. The app, which was first spotted by social media consultantMatt Navarra, is available in Indonesia, Singapore, and Thailand oniOSandAndroid. Meta did not respond to TechCrunch’s request for comment. It’s unknown whether Meta plans to launch Style Sketch more widely. 🚨 Meta quietly launched an AI fashion app! 👗Style Sketch connects to Facebook & Instagram to build a wardrobe from photos you’ve already posted• 👕 AI outfits from clothes you own• 🪞 Virtual try-ons matched to your body• ☀️ Weather-based looks• ✈️ Trip packing planspic.twitter.com/uNYX6VHRCn Several apps already use AI to help users digitize their wardrobes and visualize new outfits, including startups likeAlta. EvenGoogle Photosoffers tools that let users turn photos of their clothes into digital closets where they can create new outfit ideas. To compete with what’s already on the market, Meta will likely rely less on the novelty of the idea and more on the app’s integration with Instagram, where users already have a visual record of their personal style. Rather than relying on random suggestions, users can also select a specific item from their wardrobe and get fresh outfit ideas built around it, according to the app description. The app can also help users plan outfits for trips. If they enter their destination, trip length, and planned activities, users can get a day-by-day outfit plan that takes the weather forecast and itinerary into account. Style Sketch is one of many AI apps from Meta in recent months. Most recently, the company launched an app calledWaddle World, which essentially looks like a Tamagotchi clone, but with AI. Meta has also launchedPocket, a tool for vibe-coding games, andVibes, which lets users quickly generate AI-powered videos. The wave of new apps is part of a broader effort at Meta to release more apps. TheWall Street Journalreported earlier this year that CEO Mark Zuckerberg told employees the company plans to release far more apps than it has historically, as AI-driven efficiencies have made it faster and easier to ship new apps.

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OpenAI-backed Thrive Holdings acquires ADT

OpenAI-backed Thrive Holdings acquires ADT

Thrive Holdings has acquired physical security company ADT for $10 per share or about $7.6 billion in equity, the companiesannouncedon Thursday. Beyond equity, the total enterprise value of the deal is $15.3 billion, ADT said. Thrive Holdings is the PE spinout from Josh Kushner’s powerhouse VC firm Thrive Capital. It also counts OpenAIas its partner, as well as an investor. The firm’s mission is to hold other companies long-term, revitalizing them with AI. Currently, Thrive Holdings holds over 75 companies, it says. As a partner, OpenAI supplies AI models and tech as well as people, otherwise known as forward-deployed engineers, to Thrive’s companies. Neither ADT nor Thrive announced what new AI-powered security products they will be releasing, but they did tease that the plan was to invest and release new products. “ADT will form the foundation of Thrive Holdings’ smart home security business,” the press release said. AI-powered physical security is having a moment right now.Apple just entered the fieldwith a new line of smart home and home security products in collaboration with LG and Schneider Electric. Amazon updated its smart home line, includingnew AI-powered home cameras. And who knows what the future might bring? Somestartups are offering AI dog robots as roving security guards.

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Rivian expands joint venture with VW to include AI assistant

Rivian expands joint venture with VW to include AI assistant

The $5.8 billion joint venture between Rivian and Volkswagen Group is expanding to include AI assistants. Rivian is now licensing elements of its AI voice assistant technology to Volkswagen Group as part of the broader joint venture, according to the company’sthird-quarter investor presentationreleased Thursday. Rivian didn’t disclose the licensing fees, payment terms, or which Volkswagen vehicles will use the technology. However, the AI assistant, whichrecently rolled out to Rivian vehicles, could make its Volkswagen debut in the automaker’s low-cost EV called theID EVERY1. The small four-door hatchback is slated to be the first VW vehicle to use Rivian’s software and electrical architecture under the joint venture established in 2024. The joint venture between Rivian and VW Group has already expanded once before, at least financially. The companies initially announced a joint venturevalued up to $5 billion, but within months VW upped its commitment to invest up to $5.8 billion in Rivian by 2027. The initial tie-up, formalized through an independent company that kicked off in November 2024, focused on bringing Rivian’s electrical architecture and software to Volkswagen’s next generation of vehicles. Rivian described the expansion to include elements of its AI assistant technology as “a proof point for the extensibility of the platform we’ve built in-house.” Rivian spent two years developing its AI assistant before showing it off last year. That development work continued longer than expected, with the assistant finally rolling out in May 2026 to its flagship R1S SUV, R1T pickup truck, and in October to its new midsize R2 SUV. Rivian has big aspirations for its AI assistant, which allows drivers and passengers to interact with the vehicle and control certain functions. Rivian founder and CEO RJ Scaringe told TechCrunch onstage at Disrupt 2026 that the company has created its own in-house agentic framework that understands what action a person wants to take when they talk to the vehicle, and routes it to the right part of the car’s software. That capability could eventually allow Rivian vehicles to run AI agents created by other companies, including Anthropic. The in-house AI assistant program also fits into Rivian’s push to become more vertically integrated — a strategy the company emphasized in its third-quarter earnings report. “Our relentless focus on vertical integration remains a core competitive differentiator, allowing Rivian to seamlessly unify our hardware and software architecture to deliver significant value to our customers,” the company noted in its investor presentation. That strategy led to Rivianoverhauling its flagship R1T truck and R1S SUV, changing everything from the battery pack and suspension system to the electrical architecture, sensor stack, and software user interface. Its new electric architecture system and compute platform slashed the amount of wiring used and reduced the total number of electronic control units, or computers, used to control the vehicle from 17 different ECUs to seven. That foundation, Rivian argued, would allow it to build vehicles that can handle the computing demands required for advanced software and automated driving. That technology caught the attention (and money) of VW, which has struggled to offer customers a modern software-centric vehicle found in competitors like Tesla. Rivian made that vertical-integration case repeatedly in its investor presentation, noting that because it controls the entire technology stack, including compute, sensors, displays, lighting, and sound, “it can roll out rapid, vehicle-wide OTA updates that go well beyond the basics.” This article was updated to provide the two separate rollout dates for the AI assistant.

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As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

Reddit has long attracted millions of users to its site through Google, with many even appending the word “Reddit” to their search queries for better answers. But as search traffic dries up amid the shift to AI-powered search, Reddit is rethinking its relationship with the open internet. In itsthird-quarter earnings callon Thursday, the company announced it’s transitioning to a primarily “logged-in experience.” The move is designed to protect its data from AI scraping, allowing the company to instead forge lucrative licensing deals with model providers. But just as important, such a shift could help Reddit to increase its revenue even as it faces daily active user declines in its largest market, the U.S. Overall, Reddit’s global daily active users were flat quarter-over-quarter in Q3, reaching 130.3 million, while U.S. daily active users dropped from 53.2 million in Q2 to 50.7 million in Q3 and were down 2% year-over-year. The company is not alone in seeing such declines; the shift to an AI-centered web has impacted most websites and publishers by now, leading to fewer click-throughs, as AI summaries provide answers that don’t require website visits and Google’s traditional “ten blue links” have reduced relevance. (The change is now evenimpacting Google’s bottom line, itsearningsrevealed.) But at Reddit’s scale, the numbers associated with such a decline are enormous. The company said search traffic referrals dropped by more than 1 million referrals on average per week in October. It warned that if the trend continues, daily active users could decline to a low-double-digit percentage by next quarter. (To play that out: a hypothetical 10% to 12% decline could bring Reddit to roughly 115 million to 117 million daily actives, down from 130.3 million in Q3. That’s a huge drop!) At the same time, Reddit has gotten significantly better at monetizing its audience even as its growth weakens. Revenue increased 53% year-over-year to $895 million, ahead of Wall Street’s expectations of about $875 million. Net income rose 74% to $283 million. Advertising revenue grew 54% to $847 million while nonadvertising revenue, which includes its AI data-licensing business, grew 35% year-over-year to $48 million. And despite a 2% year-over-year decline in U.S. daily users, Reddit’s average revenue per daily active user in the U.S. rose 53% to $13.82. Globally, average revenue per daily active user increased 36% year-over-year to $6.87. Shifting to a logged-in experience could boost those numbers even higher because logged-in users are typically worth more to advertisers. Unlike the logged-out users who often find their way to the site via search, logged-in users provide more signals about their interests and behaviors, which helps to better target and personalize ads. Those same signals would also help Reddit provide a more personalized experience to its users, which includes personalized feeds, recommendations of new communities to subscribe to, and pushes to vote, comment, participate, and more. (This also includes pushing recommendationsto its new algorithmic “For You” feed, announced yesterday, which will combine posts from communities users belong to alongside other recommendations based on their interests.) Still, a change of this magnitude could be the canary in the coal mine for the open web. “I don’t know about you, but as someone whose life has been defined by the open internet, it’s a big change for me,” wrote Reddit co-founder and CEO Steve Huffman ina post published on Reddit’s site. “But I’ve come to the conclusion that this is the right decision for our platform and the right decision for our business,” he said. The company notes that the shift to the logged-in experience will not be an overnight change; it will first run tests in select markets outside the U.S. in the fourth quarter. It doesn’t yet have a timeline for when the change will be rolled out to all its users worldwide. It also acknowledged that access to a logged-out front page is important. Plus, Reddit pointed out that being logged in doesn’t mean having to give up anonymity, nor will it remove its option to browse anonymously through its “incognito mode” experience, which is being rebuilt. “There are still plenty of questions that are unanswered, particularly around where the boundaries should be between logged-in and logged-out experiences,” Hoffman wrote. “This is a big evolution for Reddit, and not one we’re taking lightly. But I believe it’s the right next step for the platform and for our future.”

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