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AI NewsEtsy launches its app within ChatGPT as it continues its AI push

Etsy launches its app within ChatGPT as it continues its AI push

10:28 PM IST · May 5, 2026

Etsy launches its app within ChatGPT as it continues its AI push

EtsyannouncedTuesday the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings. The new experience is designed to move beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table,” then scrolling and adjusting filters, users can now express what they’re looking for in natural language. For instance, “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.” Now live in beta, the feature allows users to tag @Etsy directly within a prompt. From there, the Etsy app in ChatGPT surfaces relevant product listings that users can browse, compare, and click through to Etsy for additional details or purchase. This isn’t Etsy’s first experiment inside ChatGPT. Back in September, Etsy became an early partner in ChatGPT’sInstant Checkoutintegration, which let users buy products directly inside the chat interface. However, the initiativeended in March, suggesting it didn’t perform as OpenAI had hoped. It wasreportedthat Etsy didn’t see a large volume of sales from the integration, leading Etsy to start building a native app within ChatGPT instead. Alongside this launch, Etsy also revealed it’s testing a beta conversational search experience within its platform, specifically geared toward helping users find gifts. The gift assistant acts as a personal shopper, offering a guided, conversational way to discover ideas, narrow down preferences, and surface relevant products. This builds on Etsy’s broader AI push, which includes anAI-powered discovery experiencefeaturing curated collections and a suite ofseller tools, including a tool that helps generate product titles and descriptions, as well as a writing assistant to help draft messages to buyers. In 2024, Etsyintroduceda new “Designed” label to identify AI content, part of an effort to increase transparency as AI-generated artwork becomes more prevalent on the platform. The news of a ChatGPT integration comes a week after Etsyreportedits Q1 2026 earnings, surpassing revenue expectations with $631 million, and marketplace gross merchandise sales were up 6% year over year. Notably, active buyers increased for the first time in two years to 86.6 million. Etsy also touted 5.6 million active sellers on the platform. In February, the companyannouncedit was selling Depop to eBay for $1.2 billion in cash, a move aimed at doubling down on its core marketplace. Etsy joins a growing list of companies buildingnative appswithin ChatGPT, including Angi, SeatGeek,Tubi, and Wix. Developers have been able to build apps within the chatbot since October.

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